Today, Instagram is most popular social media platform. For a while now, it’s been clear that Instagram isn’t just a social network for selfies and brunch pics. Instagram sees a whopping 500 million users– a 25% increase in audience size over less than a year. In a world where visual content remains a crucial part of any business’ marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day. They’re few and far between, there are some brands out there– in every industry, and with every type of target customer– who are doing really, really well on Instagram.
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