The car air fresheners have been around for almost 70 years, and while the fragrances have evolved over the years – from the ubiquitous pine to the homey cinnamon – the customer’s choice was still limited. The very first memory of a child begins with the smell of the mother.
A fragrance is not just a sensation; it invokes memories too. Studies show that people remember 35% of what they smell and 5% what they see. Technically, our olfactory system is closer to the hippocampus, the brain structure responsible for memory management, than any other senses.
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