Imagine yourself buying a cosmetic product. What’s the first thing that catches your eye? Is it a brand name, an appealing combination of colors, or just a beautiful design? Well, if it’s a product you usually buy, you probably won’t put too much thought into it. But, what if you are buying a new cosmetic product. What will be of bigger importance?
The eye-catching label sure attracts customers, but ingredients and symbols can play a big role in buying a product. If a customer is into sustainable living, they are more eager to buy eco-friendly and cruelty-free products. Those symbols are, however, easily recognizable. But, do you know the meaning of other common symbols on cosmetic labels, like hourglass, or a little package with 6M or 12M written on it?
Check out the infographic, and find out what are the common symbols that can be seen on cosmetic labels, and what is their meaning.
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