We have built dozens of web sites for aviation-related companies in the last two years, and each one we launch gets slightly better results.
We’ve boiled down our learnings to three key factors:
- Form Follows Function
- Don’t Try to Please Everybody, Just your Ideal Prospects
- Make the Next Step Clear & Advantageous
We’ve found that the sites that best follow these key factors do the best. Aviation customers are smarter and more savvy than retail customers. They expect more from every interaction with an aviation-related company, including your web site!
See video and transcript of our discussion here.
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