How does SERP ranking impact click-through rates? [INFOGRAPHIC]

This infographic summarises how SERP rankings can impact click-through rates. In online marketing, “click-through rate” (CTR) refers to the percentage of impressions that result in a click. When evaluating your internet marketing campaigns, CTR is a useful metric for analysing how well your keywords, meta-descriptions and ads are performing.

Click-through rates can ultimately affect your bottom line, so it’s a metric well worth paying attention to. After all, even a Top 10 ranking in Google isn’t much good if nobody clicks on it. So, to gain valuable leads from Google and other search sources, you will need to improve your click-through rate.

Source: www.bootcampmedia.co.uk