Visual Merchandising & the 5 Senses of Retail

Have you ever considered extending your visual merchandising strategy and tactics beyond the visual side? What most people don’t know (and it is unintuitive) is that visual merchandising actually encompasses all 5 senses: sight, hearing, touch, smell and taste and the synergy between them can be amazing.

In the 5 Senses of Retail infographic we’ve covered some of the best tactics you can use to leverage the other senses so that you don’t just stick to constantly changing your store’s layout and visual assets, but you can experiment with new music, new

Of course, the tactics of an integrated visual merchandising strategy can’t be covered in an infographic, but this one covers everything you need to get started on tapping into your customers’ senses. Get them to spend more and leave happy from your store!

The-5-Senses-of-Retail-Zen-Merchandiser-infographic

Source: http://zenmerchandiser.com/

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